GP bought the rights to a pregnant woman’s belly for $4k and will temporarily tattoo their name and/or logo on her belly. She’ll obviously be doing promo appearances with her newly decorated belly. In other news, GP, almost simultaneously, bought the rights to name an unborn baby for $15k via eBay. I don’t know what’s more amazing, that GP bought the rights or that eBay allowed the auction to be held.

Edit: GP also bought the rights to name a new species of primate. This was one of their more expensive “media buys” at $650k.

I’m not going to include a link because you all know how to find these stories.