A player's brain works in such a fashion that it associates each chip with certain amount of money a player can potentially put into his pocket. So brain activity is at its highest point during gambling sessions, and poker table chips serve as the main stimul to players' brains. Therefore brain is concentrated exclusively on Poker table chips and on the actual game taking place. Brain works out new ideas and approaches allowing his owner to make new moves and come up with great combinations. Poker table chips serve as award for intense action - they are really worth getting, as poker table chips is the primary goal of any decent poker player.